AI-Enhanced Company Director (Entrepreneur)
AI-enhanced management training from DU&T Consulting.
Course overview
The AI-Enhanced Company Director (Entrepreneur) course equips business owners and directors with practical skills to use artificial intelligence to support business strategy, identify growth opportunities, improve productivity and strengthen organisational performance.
Participants will explore AI applications across business planning, marketing, sales, finance, operations and people management. The course focuses on selecting worthwhile investments, evaluating AI-generated insights and leading responsible implementation while retaining managerial accountability. No programming experience is required.
Learning objectives
- Identify and prioritise AI opportunities aligned with business goals.
- Use AI to support market research, business planning and innovation.
- Apply effective prompting to improve executive productivity and decision preparation.
- Develop AI-assisted approaches to customer acquisition, engagement and retention.
- Evaluate opportunities to streamline operations and strengthen workforce productivity.
- Use AI-assisted analysis for budgeting, financial scenarios and performance monitoring.
- Establish governance controls addressing accuracy, confidentiality, security and accountability.
- Develop a practical AI adoption roadmap with measurable business outcomes.
Who should attend
Company Directors; Entrepreneurs and Business Owners; Founders and Co-founders; Managing Directors and Chief Executives; Small and Medium-sized Enterprise Leaders; General Managers; and aspiring entrepreneurs preparing to launch or expand a business.
Course modules
Module 1: AI Fundamentals and Entrepreneurial Leadership
Understanding AI capabilities, limitations and business applications. Identifying the director's role in setting priorities, allocating resources and maintaining oversight.
Module 2: Market Research Business Strategy and Innovation
Using AI to investigate customer needs, analyse competitors and explore business opportunities. Developing value propositions, evaluating business models and testing assumptions against credible evidence.
Module 3: Executive Productivity and Business Planning
Effective prompting for business plans, presentations, board papers and management communications. Comparing strategic options and verifying AI-generated information before making decisions.
Module 4: Marketing Sales and Customer Growth
Developing customer segments, marketing content, sales proposals and engagement plans. Evaluating opportunities for personalised communication, customer service automation and retention while avoiding misleading claims.
Module 5: Operations People and Organisational Productivity
Identifying repetitive tasks, process bottlenecks and opportunities for automation. Supporting resource planning, delegation, employee development and workflow improvement with appropriate human review.
Module 6: Financial Planning Investment and Business Performance
Using AI assistance to prepare budgets, cash-flow scenarios, pricing comparisons and investment business cases. Interpreting performance indicators, checking calculations and assessing assumptions rather than treating forecasts as guarantees.
Module 7: Governance Risk and Responsible AI
Establishing acceptable-use rules, approval processes and accountability. Addressing confidentiality, data protection, intellectual property, cybersecurity, supplier risks and the boundaries of AI-assisted professional advice.
Module 8: AI Adoption Change Management and Business Growth
Selecting tools, assessing costs and benefits, and choosing suitable pilot projects. Engaging employees, assigning responsibilities and deciding whether to expand, revise or stop an application based on results.
Training methodology
The course combines interactive presentations, live demonstrations, practical workshops, business case studies and executive decision-making simulations.
Participants will use fictional or appropriately authorised business information to research opportunities, develop business materials, compare financial scenarios and evaluate AI tools. Exercises emphasise evidence checking, confidentiality and managerial judgement.
The course concludes with a 90-day AI-Enhanced Business Action Plan, covering a priority business challenge, proposed application, budget, responsibilities, safeguards and measurable success criteria.